Ethnikroots x Holiday x UMG

My friend CJ from Ethnikroots hit me up a couple weeks ago to sit down to talk about how we could collab for the holiday season and into next year. We bounced around a ton of ideas and its great to see another mover and shaker in Chicago looking to do things up fresh and rep the city hard.

The night before I left for the Philippines, I had the opportunity to shoot some behind the scenes pics and video for the holiday. Aside from being amongst some of the most passionate people in the game, it was a blessing to shoot one of the most fun sessions I've ever been to. If you hadn't seen already, here are some behind the scenes photos from the shoot:

























Oh and before I forget, Ethnikroots is offering FREE HOLIDAY SHIPPING right now! Before they run out, gear up - their whole line is proper. CJ, you up for shipping to the Makati?? Hahahaha.