Catch of the Day

Surfrider Foundation and Saatchi & Saatchi LA collaborate to bring awareness to ocean pollution in a very amazing way. The idea is simple, collect actual trash from beaches around the U.S., and package it like food in the market. It’s impact when placed next to actual seafood stops you dead in your tracks to offer insight on how polluted our waters are with the same food coming out of it. One of the smartest, impacting, and meaningful guerilla campaigns I have seen in a long time.

Via PLSTK