Think Big: Pharrell Edition

We all know Pharrell has got his hands dipped in a little bit of everything - including his own clothing line, collaborations with Nigo from A Bathing Ape, fashion projects with Louis Vuitton, furniture pieces with Galerie Emmanuel Perrotin and a French manufacturer, Domeau & Pérès and his undeniable influence in the music scene. But what may be little known to most is his long time desire to jump into the bike world.



Riding BMX bikes as a kid, his involvement in skateboard culture and an appreciation for the artistic expression of the bike scene today spawned his newest efforts in thinking big. With his visions in mind, Joseph Avedisian and he put their creative minds to work with Brooklyn Machine Works - a company which they now command at the helm. With long time friend of Element Founder/President, Johnny Schillereff, they put together a project better known as the "Brooklyn Element".

Here are some pics of the finished product followed by a little video:













Put in the work, think big and this is the result. Think big everyone!