Hey, I'm on BMWUSA!

So over the summer I was contacted by someone from BMWUSA. They were looking to start this new project to aid in the release of the facelifted 3-series. The idea was brilliant - showcase "what they built" and "what we built" side by side to illustrate how its enthusiast heritage ran in this new model's veins. It was an idea that ran very consistent with some of their latest commercials that reached out to the true enthusiasts in the community as well which I think was a really smart move for BMW.

They selected 3 of my photos to be featured on BMWUSA and asked me to write a short story for each to illustrate the inspiration behind the shots and the car itself. I had honestly forgotten about this for a bit, but my friends at IND Distribution had mentioned that it was highlighted on BMW Blog again. Here are some screenshots of my 335 from the feature (check out the tabs and favorites toolbar, haha):







I felt extremely privileged for the feature and it makes me miss the car in that form dearly. It was a blast to put the car together. Hopefully I'll have the opportunity to start a new project in the near future. Here are a few of the commercials that were undoubtedly influential in this campaign: