Ethnikroots at Pag Asa

If there's a brand that continually supports social cause as much and as often as UMG, it would have to be Ethnikroots. CJ and I have found ourselves in a lot of similar situations having built our brands from the ground up without much help and definitely with odds stacked against us. This, amongst other things, has made working with CJ so easy since we operate on such similar mindsets and goals.

After filming the Ethnikroots holiday videos and having several great creative meetings, we both decided that more collabs between us are going to happen.

Just recently, I went with CJ and company to Northern Illinois University (NIU) for the Pag-Asa Benefit Show to shoot some footage n' photos and check out some of their newest spring line. It always impresses me how Ethnikroots pushes their boundaries and keeps things fresh throughout the years. The new additions to the EKRS line are definitely SICK.

Here are some photos from the day: