Thursday, January 28, 2010

Gigabytes to Kilobytes


So I think all the design, photo and video work I've been doing on my MacBook Pro of late has taken its toll. I've found myself on the go a lot more lately...especially by virtue of my recent trip to the Philippines. So my home machine (really outdated photo by the way) has been sitting pretty while my MBP has been slaving away on my client projects. Needless to say, I've got one of my four externals plugged into my MBP as we speak so I can clear out 100GB of files and resume my workflow.

As I looked though my desktop upstairs again and through my master files on another 1TB external drive, I noticed I've gone through all but 22GB of it in less than 6 months - the result of shooting RAW along with tons of vids with my 5D Mark II. Insanity!

Nevertheless, it seems that I inadvertently prepared myself for a long night before shipping off to New York for a couple days - a slice of Lou Malnati pizza (a bit of Chicago before NYC), Diet Coke, a couple indy flicks I snagged from a Blockbuster going out of business sale (SCORE!) and a snuggie.


Okay back to work!

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Monday, January 25, 2010

Book Book Your Macbook

Twelve South specializes in manufacturing both useful and aesthetically pleasing accessories for your Apple gear. Yeah, I know what you're thinking - it doesn't sound original or special by any means. It seems like everyone (in the spirit of generalization) is putting out aluminum-looking, poshy dress-ups for Macs. And despite their relatively hum drum performance and build quality, these accessories sell. In some ways, Twelve South wasn't so different...until now.

Under the guise of an unassuming, vintage read is this sexy, super functional Macbook case that makes your lime green Neoprene case look like rejected fabric from Kermit the Frog rather than the protective piece it claims to be. To put it simply, this "Book Book" case is seriously cool - managing to be a perfect blend of the uber-Mac nerd and the Sartorialist. What does this mean for you? It means you can actually carry it around as a legitimate accessory because tech-y can be sexy too. To all you people who wear your cell phone in a belt holster, take notes. And really, it's smart. Thieves aren't necessarily in the market for a spine-tingling, old world novel nowadays (or really ever), so parking your $1500+ tech toy away behind a little Shakespeare keeps you safe.

So if you've got a 13" or 15" Macbook sitting on your lap as your read this, it'd probably be a good idea just to order it right now and save that Neoprene stuff for your niece's first communion felt banner.


[Images via Design Rehab]

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Sunday, January 17, 2010

G Handle: Product Photos

I actually had this G Handle product & model shoot awhile ago, but I haven't had a chance to post these up until recently. The concept was relatively straight forward - illustrate the "G Handle" in a few of its environments and to use the models to facilitate those illustrations. Despite this, the shoot was an absolute challenge since a majority of the shooting took place around noon and lighting was harsh. On top of this and in order to make things convenient for the models (and the time constraints), the shoot was held at a very crowded, central location rather than at a golf course itself or otherwise. SO...shooting to replicate a golf course environment, dealing with trademarks (eliminating brands off clothing/golf clubs) and "deleting" people around the area were major challenges in itself.

All in all, I think there were some very usable shots that came from the shoot, so I'm pretty happy. I can envision some great G Handle marketing materials that can come out of using some of these images. Here are a few snaps from the shoot:















On an interesting sidenote, we had some Bettinardi gear to play with on location that day...which is awesome in itself...but really cool when you've got Michael Jordan's personal putter head covers to get your hands on too!





Their website is coming soon, but for all you golf fanatics out there, keep www.ghandle.com bookmarked!

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Monday, January 11, 2010

Chris Kim's Favorite Short

Just a short little diddy here...

I totally forgot to post this up after I saw it because I was too busy watching it over and over again. My friend Chris Kim linked me up to this vid on his blog and after watching it, I can really understand why it's his favorite short. Thanks again, Chris! Feel free to bombard my inbox with more short films you like, haha.

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