UMG Goes International

I got an opportunity to jump on a very last-minute design project for HPIVF. As some of you know, I am in the process of re-designing their website. Anyway, I was told one of the doctors was heading overseas and wanted to bring some information about care at HPIVF to doctors and patients over there since they fly in from all over Europe and Asia to seek treatment.

I have come to expect very little out of medical marketing, but the original materials I was given were beyond poor. It was really just a 3-page word document with confusing instructions, typos and nothing to catch their eye. I couldn't help but think how confusing it would be to those who may barely speak English. Regardless, I was told to throw in some UMG flair and I took it upon myself to get the job done within the couple hour time frame I had to work with. Here's a snap of what the original looked like (sorry for the blur...didn't want to let client information out):



I was told the 8.5x11 format had to be retained and was going to be fastened with a plastic covering/left-hand book binding. Okay now onto the design.

First, since they were international patients, I centered the piece around this idea: "How far would you go to fulfill your dreams?". From there (playing again on the whole flying/traveling/international "thing"), I decided that what used to be a vague checklist should now be titled as an "itinerary" and though the original packet directed the patients to the website to look for accommodations, I decided it'd be best to just include them for ease/walk-around-ability instead of having to always have a computer around. Here's the result of these ideas:





I also wanted to throw in something that really highlighted what sets HPIVF apart from other practices in the US. So to end, I threw in a page called "The Difference" that did just that and acted as an appropriate segway into HPIVF's laboratory statistics:



All in all, it was a successful rush project that I think will be much more useful, easy to understand, informative and visually appealing for all their international patients to come.